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Research papers

The machines to sell progress faster than the machines to produce

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972

Research papers

The machines to sell progress faster than the machines to produce(French)

Between 1960 and 1972, the retail trade in France has recorded a drastic evolution: the small retail trades have been disappearing at a speed of 5000 per year, replaced at first by supermarkets and later by hypermarkets. How will this evolution be...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: C. Waret, M. Ungureanu
September 1, 1972

Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967

Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967

Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967

Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967

Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967

Research papers

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism
Author: J. F. A. de Soet
Company: Air France-KLM Group
June 15, 1967

Research papers

The tour operator's point of view

The past decade has seen an enormous growth in the number of persons from the United Kingdom taking an annual holiday outside the country. Within an overall growth of the market, the most prominent feature has been the increase in the number of...

Catalogue: Seminar 1967: Travel and Tourism
Author: Peter B. Mooney
June 15, 1967